These videos were made by Red Heart Rum with the slogan:
“If you have to think about it
maybe it’s not for you!
Un-compromise – Red Heart Rum”
Behind the scenes videos
Watch the TV Commercials here.
Transmedia storytelling is also known as Multiplatform (web, mobile, print) Storytelling and is the technique of telling stories across multiple platforms and formats using current digital technologies. The output of our communications is complex. The creativity and planning that goes into what we s…
You can use this worksheet for everything from creating your brand position strategy, to a creative brief for a comprehensive campaign, to messaging for individual ads, to internal communications. Let’s use it to write a transmedia narrative.
A transmedia narrative should include:
- Back…
Before you can run off and make a video, you must first have a story. Short stories are the hard to write. You have to introduce characters, create conflict, develop characters, resolve conflict inside of a short period of time. Nothing can help you to write a good short story better than reading s…