The idea behind this video is a three month ad campaign for The Jolly Butcher pub in Frederikshavn.
Campaign launch date in:
Phase 1. The Story
I am making a short video about how The Jolly Butcher got it’s name. Because there is no real information on this, I have to write the story mysel…
Ban-Inducing Advertising
With Super Bowl ad slots hovering at around 3 million dollars this year, some banned Super Bowl 2011 commercials were intentionally made too controversial and over-the-top to be aired.
A company who couldn’t afford the steep price tag of Super Bowl ad time could nevert…
We all know that every brand already has a story. Your challenge on a Transmedia project is to think about how you would extend that existing story.
Answer these questions when planning a transmedia campaign: Defining your campaign
About your company
Where do I start?
1.) Write a background story!! It doesn’t need to be award winning, or structurally correct, just a simple story.
2.) Next step is to get all your different multimedia experts together in the same room and and let them in on your plan.
3.) All the different media p…
Download this Questionnaire then watch the videos below.
Now watch this:
STOP HERE and try to answer the questions as best you can without reading the story below.
Here’s the back story
In 2010, London witnessed the launch of the Conspiracy For G…
Couldn’t help Myself. I had the chance to shoot a short with my colleague Brenly using his Sony FS 1OO.
The actors are Sasha and Ebin, two of UCN’s Multimedia Design Students.
This video will also be used in my transmedia storytelling lecture. Kind of a “insert company name here” template….
The practice of using technology to layer narrative on physical space.
When defining your target audience, it is always good to look at social behaviours.
Take ARG’S for example:
ARG’s are designed experiences with a strong potential for emergent, that is to say unexpectedly complex, group play and performance. They are distributed experiences across multiple…
All play moves within a play-ground marked off either materially or ideally, deliberately or as a matter of course.
Without these markers, the ‘consecrated spot’ cannot be distinguished from the play-ground.
The arena, the card-table, the magic circle, the temple, the stage, the scre…